A modern-day equivalent of this story can be found in China. The Yao women, who live in a village called Huangluo in China, are famed for having hair that averages 6 feet long. In addition to its incredible length, the Yao women’s hair is said to keep its color for longer, as they do not begin to get gray hair until they reach their 80s. The Yao women credit the length and color of their hair to the fact they bathe it in rice water. In recent years, beauty advice websites and product developers have caught on to this tradition. Now, the rice water trend is spreading.